UrbanSpace has established itself as a leading provider of innovative urban living solutions, focusing on sustainable and stylish designs. However, as market trends evolved, the brand recognized the need to update its visual identity to better resonate with its target audience, which includes young professionals and environmentally conscious consumers.
Client :
Francis Rios
Date :
2024-01-23
Category :
Branding
Duration :
6 Month
Working Process
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01. Branding Strategy
UrbanSpace’s existing branding, including logo, color palette, typography, and overall visual consistency.
02. Concept Design
focuses on crafting a cohesive brand identity that communicates the client’s values, mission, & personality
03. Implementation
Applying the brand identity to all digital assets to ensure a cohesive online presence that aligns with the brand’s
02. Feedback & Refinement
To evaluate the success of the branding and make adjustments based on real-world application
Challenges & Goals
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Key Challenges :
01. Understanding Client Vision
2. Balancing Client Input with Creative Expertise
3. Differentiating the Brand
4. Aligning with Target Audience Needs
5. Ensuring Scalability of the Brand
Objectives :
1. Establish a Strong and Unique Brand Identity
2. Increase Brand Awareness
3. Ensure Consistency Across Platforms
4. Build a Scalable Brand System
5. Simplify Brand Communication
Final Result
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